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Research papers

Shaping the Future in Uncertain Times

COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...

Catalogue: Latin America 2023
Authors: Jorge Galvan, Elisa Romo de Vivar Villasana
Company: Danone
April 25, 2023
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Citation

Galvan and Romo de Vivar Villasana (2023a, April 25). Shaping the Future in Uncertain Times. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shaping-the-future-in-uncertain-times


Research papers

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
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Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reimagine-innovation-9393


Research papers

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...

Catalogue: Online Research 2010: E-Universe
Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe
Companies: InSites Consulting, Danone
October 19, 2010
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Citation

Vereijken, Ludwig, De Ruyck and Verhaeghe (2010a, October 19). Synergizing natural and research communities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/synergizing-natural-and-research-communities


Research papers

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe
Companies: InSites Consulting, Danone
September 15, 2010
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Citation

De Ruyck, Rogeaux and Verhaeghe (2010a, September 15). Exploring the world of water. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploring-the-world-of-water


Research papers

Digital video at the service of research

The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps...

Catalogue: Congress 2008: Frontiers
Authors: Marie-Claire Renard, Sandrine McClure
Companies: Danone, Reperes
September 26, 2008
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Citation

Renard and McClure (2008a, September 26). Digital video at the service of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-video-at-the-service-of-research


Research papers

Brand identity management in the context of global brands

A brand is a complex entity, and brand perception is the result of multiple interactions. The authors identify requirements for successfully managing and developing the assets of a global brand. Examples are used to point out significant evolutions...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier
Company: Danone
October 28, 2001
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Citation

Ollivier-Lamarque, Herbert Collet and Carpentier (2001a, October 28). Brand identity management in the context of global brands . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-identity-management-in-the-context-of-global-brands-